Stepping Back

February 8, 2025

Taking a Breather: Reflecting on a New Chapter for CriusCo

After an extended period of silence on our blog—a hiatus prompted by a much-needed vacation break for our team—we are thrilled to reconnect and share a comprehensive update on the exciting developments at CriusCo. This post delves deep into our strategic initiatives, technological breakthroughs, and the path forward as we continue to shape the future of innovation.


A Pause for Perspective

Taking time off is an essential part of nurturing creativity and rejuvenation. Our recent break provided our talented team members with the opportunity to unwind, recharge, and return with fresh perspectives. During this period, while our blogs were quiet, our engineering labs and innovation centers were buzzing with activity. This intentional pause has reinvigorated our commitment to advancing technology and expanding our market presence.

Our vacation period was more than just a break—it was a time of reflection and strategic planning. We evaluated where we stand, where we need to go, and how we can best utilize our resources to accelerate growth in both existing and new markets. The result is a series of ambitious projects and initiatives designed to propel CriusCo into the next phase of our journey.


Breaking Ground in Consumer Electronics

One of the most exciting developments at CriusCo is our deliberate foray into the realm of consumer electronics. Recognizing the transformative potential of technology in everyday life, we have set our sights on creating products that redefine user experiences. Our planned product suite includes:

  • Smartphones: Combining sleek design with high performance, our upcoming smartphone series is engineered for seamless connectivity and an intuitive user interface.
  • Tablets: Our tablets will serve as versatile devices that bridge productivity and entertainment, offering robust performance in a portable format.
  • Laptops: Designed for professionals and creatives alike, our laptops promise uncompromised performance, durability, and cutting-edge design.
  • Home Computing Systems: Envisioned as the future of home technology, these systems will integrate advanced computing with smart home connectivity to create an immersive digital ecosystem.

This strategic expansion is a testament to our relentless pursuit of innovation. Each product is being designed with a focus on durability, performance, and the aesthetic elegance that has become synonymous with the CriusCo brand. Our dedicated product development teams are working around the clock to ensure that we meet—and exceed—the expectations of our consumers in this highly competitive sector.


Strategic Moves: Exploring a Potential Acquisition

Amidst these exciting product developments, CriusCo is also exploring strategic opportunities that could redefine our corporate landscape. Recent discussions have brought to light the possibility of a potential acquisition by a well-respected industry player. This prospective partnership could provide us with the additional resources and market reach needed to accelerate our growth trajectory.

While discussions are still in the early stages, we are committed to ensuring that any move in this direction aligns perfectly with our long-term vision and core values. We believe that a thoughtful and strategic acquisition could not only expand our technological capabilities but also open new avenues for innovation and global market penetration.


Advancing Carbon Fiber Innovation in Detroit

Innovation at CriusCo is not limited to consumer electronics. Our state-of-the-art carbon fiber facilities in Detroit remain a cornerstone of our manufacturing excellence. These facilities are at the forefront of material science, where advanced carbon fiber composites are being developed to meet the rigorous demands of modern engineering.

Recent upgrades in our Detroit labs have enabled:

  • Enhanced Production Techniques: Introducing next-generation automated systems that improve the precision and speed of carbon fiber production.
  • Sustainability Initiatives: Implementing eco-friendly practices that reduce waste and promote energy efficiency.
  • Collaborative R&D Projects: Partnering with leading research institutions to explore novel applications of carbon fiber in various industries, from aerospace to automotive engineering.

These advancements are crucial not only for maintaining our competitive edge but also for ensuring that our products remain synonymous with quality and innovation. Our investment in carbon fiber technology underscores our commitment to building a robust, future-proof manufacturing ecosystem.


Expanding Our Global Footprint: Searching for a European Headquarters

As we continue to push the boundaries of innovation, establishing a robust global presence is a key component of our strategy. In line with this vision, we are actively searching for the perfect location to establish a new headquarters in Europe. This expansion is aimed at fostering closer collaborations with our European partners and tapping into new talent pools that can further fuel our growth.

Key considerations in our search include:

  • Strategic Location: Proximity to major technology hubs and research centers.
  • Infrastructure: Availability of state-of-the-art facilities that can support both R&D and operational needs.
  • Talent Access: A thriving local ecosystem of skilled professionals in engineering, technology, and design.
  • Market Dynamics: Favorable business conditions and opportunities for growth in the region.

Establishing a European headquarters will not only enhance our operational capabilities but will also solidify CriusCo’s commitment to being a truly global leader in innovation.


Looking Ahead: Our Vision for a Connected Future

Every initiative we undertake is a step towards a more connected, technologically advanced future. At CriusCo, we see a world where our products and technologies make everyday life smarter, more efficient, and incredibly dynamic. Our expansion into consumer electronics, coupled with our ongoing industrial innovations, positions us at the cutting edge of technological evolution.

We are committed to:

  • Pioneering Innovation: Continuously pushing the boundaries of what is possible through relentless R&D and creative problem-solving.
  • Sustainable Growth: Embracing sustainable practices that not only drive profitability but also benefit the environment and society.
  • Global Collaboration: Building bridges across continents to foster a unified, innovative community that thrives on shared expertise and forward-thinking solutions.

Our vision is clear: to lead the way in a future where technology and human ingenuity combine to create products and services that enrich lives worldwide.


A Personal Message From Our Founder: Stepping Down

As I sit down to reflect on the whirlwind of changes and exciting new directions we are taking at CriusCo, I am overwhelmed with a mix of gratitude, pride, and a tinge of melancholy. These past months have been a journey of both professional growth and personal introspection. While the strategic shifts and groundbreaking projects fill me with immense pride, they also come with the realization that the path forward requires a balance—a balance between leading with passion and knowing when to trust in the power of collaboration.

After much soul-searching, I have decided to step back from my day-to-day operational role. I will continue as the CEO of CriusCo, but from now on, my focus will shift more toward serving as a strategic advisor. This decision is deeply personal and comes from a desire to invest more time in family, personal development, and the creative pursuits that fuel my love for innovation. To be frank, a mental health break is needed. My heart is not in the right place and has not been since last month. It is not a goodbye, but rather a heartfelt transition into a role where I can support our brilliant team from a distance, ensuring that our core values and vision remain at the heart of everything we do.

I am profoundly grateful to every member of the CriusCo family—our dedicated employees, partners, and loyal customers—for your unwavering support during this time of transformation. Our future is bright, and I am excited to witness the incredible innovations that will emerge as we continue to build, create, and redefine what is possible.

With heartfelt thanks and enduring commitment,

Collin Baldrica
Founder & CEO, CriusCo